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Coaching

Personalised sales & marketing coaching for travel professionals to increase bookings and grow their business.

Sales

  • Coaching in sales begins by understanding what your goals are, whether you are selling products or services or solutions,

  • Explore the different ways to sell; e.g. 'social selling' through social media, traditional selling using the 'solution selling' technique and story telling, or honing in on your strong negotiating skills with 'persuasive selling' methods.

  • Learn about sales funnels and the correlation with digital marketing.

  • Create your elevator pitch, and translate it to your vision and mission statements for business.

  • Practice your 'fenec fox' skills and get comfortable with really listening to your customer to uncover their pain.

  • Sell with passion, sell with purpose.

  • Let's talk about cross selling and upselling.

  • Become a 'personable professional', people buy off industry leaders and influencers that they like. 

  • Fill your tool belt so that you are best equipped to handle any objection in the Tourism Industry.

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Marketing

  • Start with understanding the difference between traditional marketing and digital marketing, and determine what your needs are.

  • Determine your target market, don't worry - your coach can do all of market the research for you!

  • Get up to speed with AI, how it affects the tourism industry, and how functions like chat GPT can help you in marketing your tourism business.

  • Content, content, content. You need it, and your coach can create it.

  • Let's discuss your brand, or if you don't have one yet - let's create your identity together!

  • Learn about style guides and why they are vital to get right.

  • If you're not sure how to use social media paid ads, including analysing the analytics - don't worry we can help.

  • Ensure you are optimising your website and using SEO (Search Engine Optimisation) and google ad words effectively.

  • Learn what a digital marketing strategy is, and the 'how, why, when' to implement yours.

  • Need a website? We can help with that too.

Hear what other's have to say...

Daina Walker's expertise in the travel industry is extensive, and her ability to suggest targeted improvements and provide actionable insights has been invaluable. Her deep understanding of market trends, customer preferences, and operational efficiencies has greatly enhanced our strategies and outcomes. We particularly appreciated her strategic recommendations, which have led to measurable improvements in our service delivery and customer satisfaction.

Carly Harris - InTravel Group

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At Diversified Business Skills, we acknowledge and pay our respects to the traditional custodians of this land on which we work and live.
We recognise the importance of upholding culture, values, and knowledge, and the continuing connection to land, water, and community.
We pay our respects Elders past and present.
We acknowledge the resilience of Aboriginal and Torres Strait Islander peoples and support reconciliation in Australia.

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