About Us
Diversified Business Skills empowers tourism professionals with practical sales and marketing training. With industry expertise, we help travel agents, BDMs, and tour operators increase bookings and grow their businesses.
The DBS Mission
Our mission is to empower tourism professionals with practical, industry-relevant training that drives real results. Unlike traditional training, we take a holistic approach, combining sales and marketing to equip you with the skills needed in today’s fast-paced digital world. Success in tourism no longer relies solely on word-of-mouth or cold calls—you need a strong marketing strategy, sales funnels, and proven sales techniques. Our training integrates storytelling, innovation, and modern sales strategies to help you attract, convert, and retain customers effectively.
Daina Walker
Founder & Director of DBS
With over 20 years of experience in global tourism and travel, I provide real-world sales and marketing strategies to give businesses a competitive edge.
My passion for tourism began in high school, growing up in a small country town with big dreams of exploring the world. After earning a Bachelor of Business in Tourism, I set off backpacking across the UK, Europe, the UAE, and South Africa—an experience that shaped my love for the industry.
From there, I built a career with leading travel brands like Flight Centre Travel Group, Virgin Australia, Currumbin Wildlife Sanctuary, and Ignite Travel Group, excelling in business development, leadership, sales, and product management.
Now, as a qualified trainer and assessor, I’m focused on helping tourism professionals succeed through expert sales and marketing training. If you’re ready to grow your skills and career, let’s connect.
